Article by Kathy Baka
Many new Webmasters may not even be aware of the strategy of proven-deep-linking-strategies-to-grow-your-google-presence. Most experts recommend that this strategy should not be ignored. Linking in this way will definitely improve the page rankings. The strategy is a simple one yet often ignored by many people.
Deep linking is a very non intrusive method of connecting websites to one another. Links connecting to and from websites in this way increases optimization significantly. The information is accessed far quicker, which enhances the user experience for web browsers.
Deep links have significance with regards to the optimization of every single page. Navigation and site maps have a lot to do with the way pages are linked and how keyword relevance is created. Deep links are both external and internal and they are contained on every page and not just the home page. This helps sub folders to get more links. Failing to do this will result in the root folder acquiring more traffic while other folders are receiving diluted inbound links.
In order for pages to be enhanced the internal links should be mapped out. This will be beneficial to pages that have less link weight and distribution. In the past footer links were used to assist SEO efforts. False or unnecessary relevance is avoided by using algorithms. Important keywords should be focused on the home page including all the relevant products or services pages.
Pages with related content should be linked together as this will help to create pools of topical relevance. A page about kitchens should be linked to another page about kitchens. Pages about kitchens linked to pages about lawnmowers serve no purpose. The former strategy reinforces pages that have similar relevance. This is how Webmasters are able to get pages to be competitively ranked on the search engines.
Link osmosis gives a huge rise in pages that link with pages that are linked. It is is critical to have a high number of links to a page on the site from other pages on the site. There should be sufficient internal and external links that are are central to the landing page.
People in the know regarding proven-deep-linking-strategies-to-grow-your-google-presence always advise that one or two pages are chosen by the Webmaster and then used to support the subsequent pages. Competing keywords should not be used on every page. They should rather be directed at other pages. Using this strategy will increase the ranking of the site.
About the Author
Kathy Baka is a Marketing Consultant,owner of Winchester Marketing Group & Review Crushers Social Media and Internet Marketing Training Site.